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Fused by Fiona Uyema – The Story

Fused is different because it’s personal. A love affair with Asian food, fuelled by three years living in the region, saw Fiona Uyema channel her passion into an award-winning food business that puts flavour and convenience at its heart. 

“Game changing Asian ingredients and sauces you can trust! Real ingredients, unreal flavours”

– Fiona Uyema, TV Cook & Cookbook Author

From Tipperary to Tokyo

The highlight of my food journey!

“Check out an exciting film feature of my return trip to Japan. After 10 years, NHK’s camera crew followed my family and I around Japan. Prior to my trip they visited my home in Ireland and recorded one of my live cookery demos and cookbook signings.

Fused by Fiona Uyema has partnered with the Irish Red Cross to launch two new spicy sauces to aid humanitarian relief efforts in Ukraine. 100% of the profits of both sauces will support humanitarian assistance in impacted communities in Ukraine and surrounding regions where Ukrainian refugees have fled. 

Made according to founder Fiona’s recipes with 100% natural ingredients, Fused’s delicious Katsu Curry Ketchup and Japanese Style Hot Sauce contain no refined sugars, additives or preservatives. The two spicy sauces also sport blue and yellow labels in a nod to the Ukrainian flag. 

Both sauces are now available to buy online for €3.99, with 100% of profits going to the Irish Red Cross’s vital work in Ukraine.

Speaking about the intention behind the initiative, Fused founder Fiona Uyema said: “After making an initial donation to support the relief efforts, as the sad and shocking events continued to unfold in Ukraine, we reflected on how we as a small business could continue to contribute.” 

“For people who were already inclined to chip in to support Ukrainian refugees, it’s a way for us to essentially ‘match’ their donation by thanking them with a bottle of delicious sauce. In the broader scheme of things, it’s a small gesture, but we truly believe that our actions as individuals and businesses can add up to create bigger positive change.”

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